About Project
Incorporated in 1727, Newmarket is one of the last towns in New England established under the rule of King George I. During the eighteenth century, it grew to become an important center for the lucrative shipping trade, and by the early nineteenth century, a prominent commercial center and mill town. Unfortunately, like many New England communities, Newmarket’s manufacturing base declined throughout the twentieth century.
However, beginning with the revitalization of its downtown and historic mill district in the early 2000’s Newmarket is undergoing an economic and cultural revival. To help channel this energy and further enhance the quality of life in Newmarket, the Planning and Zoning Department commissioned ADG to develop three visionary studies for the North, West, and South Gateways.
Challenge
Visualize development strategies at key Gateways that would help sustain the economic resurgence and guide future development to enrich the lives of all the Newmarket residents while preserving and enhancing those characteristics that defined the Town’s unique identity.
ADG Solution
ADG conducted a 360 Opportunity Assessment, examing Newmarket’s money, market, people, and place. Working closely with Town administration, planning staff, and critical property owners, the planning team conceptualized viable scenarios to help guide commercial, residential and recreational development in the coming decade.